Understand quickly
Visitors should not have to decode your site. The first screen should make the business clear.
Greg Hansen Studio
Clearer websites for people whose work depends on trust.
I design and build new websites for independent professionals and local small businesses, with a focus on clarity, structure, and making the work feel as credible online as it is in real life.
Studio review board
Clarity / rhythm / contact
First screen
01
What is unclear?
02
What can be removed?
03
Where should contact appear?
A good website does not need to shout.
It needs to make the right things obvious: what you do, who it is for, why it matters, and how someone can take the next step.
Feel credible
Design is not decoration. It shapes whether the visitor feels calm, confident, and willing to keep reading.
Know what to do next
The best websites reduce hesitation. They make the next step easy without pushing too hard.
Selected work
Featured case study
Laura Kirbyson
A calmer, clearer website for consulting and professional support, built around trust, pacing, and an easier contact path.
View case study
Creative portfolio / custom site
Avery Hansen Portfolio
A visual portfolio site for a prop and costume fabricator, built to present handmade work with more atmosphere, structure, and care than a standard gallery.
View project
New build
New Westminster Tree Service
A new local service-business website built to make the offer clear, establish trust quickly, and give visitors an easy path to request help.
View project
Process notes
What I look for before changing the design.
Before adding polish, I look for the places where the site is making the visitor work too hard. The design follows the diagnosis.
- What has to be clear on the first screen?
- What can be made shorter, calmer, or more direct?
- Where does the visitor need more evidence before reaching out?
- Which sections only exist because a template expected them?
- What should be easier to find on mobile?
Ways I can help
New sites, built around what the business needs to say and do.
I build new websites that feel more understandable, more considered, and easier to share.
Build a new site
For independent professionals and local businesses that need a credible place to send people.
Replace a site that no longer fits
For businesses on something dated, unclear, or hard to share, who want a new site built properly rather than patched.
Websites for trades
New trade and service-business websites with optional quote, intake, booking, and estimating workflows.
See the trades page
Clarify the message
For businesses that know what they do, but struggle to explain it simply online.
Improve the contact path
For sites where visitors can read, but do not know what to do next.
Prepare for launch
For people who need the structure, writing, design, and basic setup ready to share.
Pricing
No upfront build fee for most small sites.
For standard small-business websites, I usually roll the design, build, hosting, maintenance, and support into one monthly plan instead of charging a large upfront build fee.
The monthly plan covers more than putting pages online. It includes the planning, setup, and ongoing care that most business owners do not want to deal with.
I help figure out what the site should say, what imagery to use, how the services should be structured, and how the mobile version should work.
I also handle the technical side: domains, DNS, email, forms, analytics, deployment, maintenance, updates, form testing, and support when something needs attention.
Most standard small-business sites are C$199/month for 12 months, with no large upfront build payment. After the twelfth payment, the website is yours. If you would rather own it from the start, it is C$2,200 upfront.
During those first 12 months the plan covers the build, hosting, technical maintenance, reasonable text and photo edits, form testing, security updates, help with domain and DNS issues, and support. After the first year, continued website care is optional at C$69/month.
Trade and service businesses can also add a quote and estimate workflow to the site. Pricing for that is on the trades page.
Larger sites, more complex features, and custom functionality are quoted separately.
Start here
Tell me about the site you need.
Email me a little about your business and what you want the new site to do. I'll come back with what I'd recommend.
Start a conversation