Trades and service businesses
Clear service pages, better enquiries, and practical tools built around how your business actually works.
How an enquiry moves
Request / estimate / approval
Optional. A site can use all of it, some of it, or none of it.
The basics still matter
A trades site still has to do the ordinary things well.
But the bigger opportunity is usually what happens after someone decides to get in touch.
Make the website useful
None of this is mandatory. It is a list of things a website can take off your hands when they fit the way you already work.
01
Ask the right questions before you call the customer back. Instead of a name and a one-line message, the site can collect the service, the situation, the address, and the details you would otherwise have to phone for.
02
See the problem before deciding what needs to happen next. A few photos answer most of the questions a phone call would.
03
Use the submitted job details to help prepare an estimate. You review it before it goes anywhere near the customer.
04
Let customers choose the right service and request a time, instead of trading messages about when you are free.
05
Support estimate approval, signatures, and deposits where that makes sense for the work you do.
06
Support invoicing and review requests from the same flow, instead of another disconnected process.
Quote & Estimate Workflow
This is the piece most trades websites do not have. The customer describes the job, picks the service, adds photos, and leaves their details. The request arrives with the information already sorted, and an estimate can be prepared from what they sent.
You edit it, you check it, and you decide whether it goes out.
01
The customer chooses the service or problem that fits.
02
They describe the job in their own words and add photos.
03
What they submitted is used to help prepare the estimate.
04
You edit the estimate and check it over.
05
Nothing is sent until you approve it.
Then, where it applies
Built by me
I can integrate TradePulse, an estimating tool for contractors that I built, into the new site. Customers describe the job and add photos, and those details flow into TradePulse, where you review, edit, and approve the estimate before anything is sent.
It can also handle estimate approvals, signatures, deposits and payments, invoicing, and review requests.
Want to use TradePulse on its own? Visit trytradepulse.com (opens in a new tab)
The part that matters
You review the estimate before anything is sent to your customer.
Nothing goes out on its own. The estimate is drafted from the job details, you change whatever needs changing, and it only reaches the customer once you approve it.
Try it
This is an example of the whole path, from the customer picking a problem to the review request after the job. It runs entirely in your browser on demo data.
Quote & Estimate Workflow
TradePulse, built by me
Customer view
Step 1 of 9
On a real site this list is your services. Pick one of these example jobs to walk through the workflow.
Example workflow with demo data. Nothing here is sent, saved, or charged, and no live TradePulse service is contacted.
Trades work
Shown without business names. If any of these are close to what you do, ask me and I will walk you through the whole project.
Real new website
A new site for a local tree and stump service. Clear service breakdown, service-area context, and a quote path that stays visible on mobile.
Workflow / integration prototype
A working prototype of the request path: choose the problem, describe it, send photos, and move toward an estimate before anything is scheduled.
See the prototypeRedesign proposal
A redesign proposal for a mobile car-detailing business, reorganizing the services, the proof, and the next step so each gets its own moment.
See the proposalWhat I handle
Most of the work on a trades site is deciding what it should say and making sure the practical parts are set up properly. I do that part too.
The same person who talks with you about the site is the person designing it, building it, launching it, and looking after it afterwards.
Basic SEO
Included
Not sold here
I do not sell ongoing SEO. The setup is part of building the site properly.
Pricing
Standard site
C$199/month
For 12 months. No large upfront build payment. After the twelfth payment, the website is yours.
Prefer to own it outright from the start? C$2,200 upfront.
Pay C$2,200 upfront and you own the website from launch. Choose C$199/month and ownership transfers after the 12th payment.
After that, website care is optional at C$69/month. It keeps the hosting, maintenance, edits, and support running. If you do not need it, you can host and manage the site elsewhere.
Site + Quote & Estimate Workflow
C$299/month
For the first 12 months. Everything in the standard site, plus the integrated quote and estimate workflow.
Buying the site upfront instead? C$2,200 for the website, plus C$100/month for the workflow during the first year.
Pay for the website upfront and you own it from launch. Choose the monthly option and the website becomes yours after the 12th payment.
The Quote & Estimate Workflow stays an ongoing managed service because the software and API services behind it keep running.
After the first year, keeping website care and the workflow active is C$169/month.
Stop that service and you keep the ordinary website. The workflow stops, and you can move to the C$69/month website-care plan or manage the site elsewhere.
Prices are in Canadian dollars. Custom tools and integrations beyond the defined workflow are quoted separately.
Custom functionality
If something practical would genuinely help the way you work, it can usually be built into the site.
More complex tools and integrations are quoted separately.
Start here
Email me a little about your business and what you would like the new site to do. I will come back with what I would recommend and a clear price before anything is built.
Talk to me about a new site